Cream of Wheat and Needlecraft Magazine Cover Page June 1922 John G. Scott

Description

Wonderful illustration art on both sides of this old magazine page. It's the cover page only (not entire magazine) of the June 1922 issue of Needlecraft Magazine.
The cover page of the magazine has illustration (drawing) of a young girl sitting on a bench, surrounded by flowers.
The back side of this cover page has a full-page advertisement for CREAM OF WHEAT cereal.
The page text says:  Little Simon went afishin' for to catch a whale, He caught one, and what's more - He caught it by its tail; You ask how Simon gained the strength to do this wondrous feat! The answer is: He gained his strength by eating CREAM OF WHEAT.
Page has lots of wrinkles, folds and bends - including a deep horizontal fold at center of page where it was folded. There are numerous scuffs and stains on the thin paper also.
The page measures 9 7/8" x 12 1/2".
I'll place the page inside a plastic sleeve and add a piece of white foam board for protection while mailing by USPS in a bubble envelope.
I'll mail the same day, or next day after payment is received.
Following is lots of information on the illustrator that did the cream of wheat advertisement:
(1887 - 1975)
John G. Scott designed over 2,500 juvenile valentines during his 30 year career with the Gibson Company from 1924 to 1953. These efforts are meticulously recorded in his work journal, which covers his entire commercial artwork career from 1910 to 1953. In addition, he designed all sorts of other greeting cards for Gibson (birthday, Easter, Christmas, etc.), with a monthly salary that varied from 0/month in 1924 to 5/month in 1933 (a pay cut due to the Great Depression), and to 3/month in 1945. He also worked free-lance, designing advertising blotters and calendars for the Osborne Company, the T.D. Murphy Company, Gerlack-Barlow, and Brown & Begelow. He illustrated magazine covers in the 1920s for various women's magazines such as "The Farmers Wife" and "The American Needlewoman." His best known illustrations are four Cream of Wheat ads from the early 1920s (some of these are usually listed on eBay under "J.G. Scott" or "John G. Scott").
Despite the volume and variety of his commercial artwork, it has received little study or attention. An exception is Katherine Kreider's book "One Hundred Years of Valentines," published by Schiffer in 1999. Also, two of his Cream of Wheat ads appeared in "Cream of Wheat Advertising Art" (by Dave Stivers, Collectors Showcase, 1986), but the biographical information provided is for another artist named John Scott, who did wildlife paintings. Here is the correct biographical information: John G. Scott was born in Buck Mountain, Pa. He graduated from Girardville High School in 1904 and then went to Philadelphia to attend the Pennsylvania Museum School of Industrial Arts, graduating in 1910. His decision to attend art school was heavily influenced by a hunting accident that crippled his left arm and precluded him from any job that required heavy physical effort.
While working as a commercial artist in Tamaqua, Pa., Scott embarked on other careers. He served as a representative for Schuykill County in the Pennsylvania General Assembly from 1925 to 1934 and was superintendent of the Coaldale Hospital from 1939 to 1956.
Scott's valentine designs are very distinctive. The graphics, printing processes and styles changed over time, but he almost always featured rosy-cheeked children and cute animals. His earlier designs from the 1920s have no company name on the back (and may have been done for companies other than Gibson). The printing is high quality, along with the artistic values. In the 1930s, cards were produced with a limited number of colors and neutral flesh tones (no rosy cheeks on these cards). Scott often tried to differentiate his cards in various ways: some were mechanical; some had a rear-view image on the back; and some had fabric, flocking, or feathers, and even a stick of chewing gum. He also designed a small number of valentines in postcard form. These are scarce, and I have only been able to find about 20 in 35 years of searching.
Scott's work is often confused with that of Charles Twelvetree's. To identify Scott's work, look for "Gibson" on the back, muted pastel colors (he always used transparent Japanese watercolors), and facial expressions that are sweeter than Twelvetree's. The same traits can be used to separate Scott cards from various imitators that usually have "made in USA" on the front (see Krieder's book, pp. 55-56, for more on this).
J.G. Scott had other talents. He wrote all of the poetry that appeared in his greeting cards and on his ad blotters. One of his hobbies was oil painting; he even took a class at Lehigh University in the 1960s to "brush up" on his portrait painting skills. These oil paintings were never sold. They were displayed at his home on Lehigh Street in Tamaqua, and possibly given to friends and family.
I couldn't find any information on the artist that did the illustration on the cover page of the magazine. Lower left signature appears to me to read: D. F. Heese.